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Friday, September 11, 2015

Best SEO Practices

Best SEO (Search Engine Optimization) Practices



What Is SEO ???
Is SEO Important ???
Does It Affect My Website ???
How Can My Website Rank Higher ???
Do I Have To Pay Search Engine To Rank Higher ???
Do I Need A Professional To Do The SEO Work ???



Let's Get Started !!! 



What Is SEO ???

Well, SEO is search engine optimization. It means that we represent the best of our content to the search engine. The search engine, in return includes your content in its search results. It seams simple but it isn't so. It's because you are not only the person on the World Wide Web.

Is SEO Important ???

Yes !!! SEO is probably the heart and soul of your content becoming viral. Good SEO Practices help you rank higher in search results and brings visitors to your site. People don't write the name of your website to search something. They just type what they want to search. So its best to present them what they need.

Does It Affect My Website ???

SEO always affects your site the GOOD WAY !!! If you know what I mean. There is probably no drawback of SEO Practices.

How Can My Website Rank Higher ???

I would say only 1 word  :  SEO !!! Well, making your site rank higher is not a over night process. Like you wrote your content and the next day, you are #1 in search results. It requires time and skill. Analysing your site and probably keeping it updated might help.

Do I Have To Pay Search Engine To Rank Higher ???

No !!! Search engines do not charge any fee to rank your website higher. However, the results that appear at the extreme top with borders or highlights are the Advertisements. You can see "Ad" word written. You can advertise but that is another thing. Below them are the search results and search engines have algorithms that give you the best results.

Do I Need A Professional To Do The SEO Work ???

Well, it depends on your need. If you are planning a great business with quick results, then there are professional SEO EXPERTS who can do it. But still, if they can do it, then why can't you ? Even they must have learnt somewhere so then why don't you learn.


Let's learn how we can improve our search presence and rank higher in search results step by step.


Step 1   :- Content You Write.

This makes the difference !!! Its really important to write meaningful content which people want to read. Writing good content retains your readers and they keep coming back to your site. Show some maturity while writing. Do not make grammatical mistakes or spelling mistakes as they may leave a bad impression on your readers.

Step 2   :- Headings.

Use headings to highlight. Search Engines search for heading tags like h1,h2,etc. Use proper logic and don't unnecessarily mess up. Highlight some points. Proper space between content is very important. Align it correctly.

   
Step 3   :- Meta. 

Metadata is data (information) about data. The tag provides metadata about the HTML document. Metadata will not be displayed on the page, but will be machine parsable.

Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata. The metadata can be used by browsers (how to display content or reload page), search engines (keywords), or other web services.

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself.

Step 4   :- Social Sharing.


Sharing your content is very important. Posting on Facebook, Twitter, Google+ and other social networking sites can bring more visitors to your site. Tell your collogues, brothers and sisters and let them share. Social Media is the best way through which contents get viral. 

Step 5   :- Web Masters.


Use Web Masters by Google, Bing and many others. Tell them what you really want. Tell them how they can look at your site. Web Masters is the best way to tell search engine what it should see. Its like you are giving a Blue Print to it. Like a map. Submit sitemaps to Web Masters.

Step 6   :- Back-links.

As the word sounds, "Back-link", these are links to your site from other websites. Thus, when someone mentions your website in their blog, you get a back-link which in-return helps you to rank higher. Participate in forums, ask questions, answer questions and at the end, place a link.


Step 7   :- Submit Your Blog.

In a hurry to get your content noticed ?? Well then try submitting your content to Google and Bing. Try submitting blog to public directories. Try pinging search engines. Click Here To Ping. Whenever you write new content, ping search engines. But do not make it over. Once or twice in a week is enough.


Step 8   :- Analysis.

Always analyse what you write. See what people love. Make changes accordingly. Just writing and forgetting will not do. Answer to comments posted by followers. Keep a strategy. Check page rank. Check your visitors. Ask for their feedback.

 
Step 9   :- Participate.

Participate in forums, ask questions, answer questions and at the end, place a link. Help yourself or help others. Increase your network. There are many blogs that allow guest posting. Participate there. Increase interaction.  

Step 10 :- Keep It Live.


Last but not the least. Keep your site updated. Post 3 to 4 times a week or even more. Create simple navigation menu. Make your visitors stay on your site. Tell visitors what they can d more on your site. Select a good design. Probably a lite one. People do not have time to wait. Make your website load faster.



You can add a lot more thing to these 10 steps.
This one is specially for you :

1) Google loves websites that load faster.

2) Google loves Mobile Friendly sites.

3) Integrating AdSence as advertising affiliate also helps you rank higher.

Thank You

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